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Approximately 85% of people between the ages of 12 and 24 experience at least some form of minor acne. Not all acne has the same causes or succumbs to the same cookie-cutter treatment plan. 
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When treating the acneic client, successful results come from a combination of a consistent homecare routine and professional treatments that are tailored to their acneic problems. 
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Many women tend to over-exfoliate the skin, in hopes of sloughing off dead skin, and thus achieving a fresh and renewed complexion. This is a misconception, since our skin is a very efficient organ, and doesn’t require exfoliation more than 2-3 times per week. 
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The face, neck and décolleté are exposed to the sun, wind and cold weather, and must be all cared for in the same way as the face during the professional treatment and at home. The delicate neck and décolleté area is often ignored when it comes to application of moisturizers and sunscreen, and is easily susceptible to dehydration and sun damage. 
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With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. 
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Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income. 
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