Branding is crucial when it comes to building a successful esthetic business. Your brand represents who you are, what you stand for, and the expectations your clients can have when visiting your spa or solo esthetic space.
Many clients tend to over-exfoliate their skin in hopes of sloughing off dead cells and achieving a fresh and renewed complexion. This belief is a misconception; the skin is a very efficient organ and does not require daily exfoliation.
There is a lot of buzz about peptides and their antiaging and regenerative effects on our skin and hair. There is no denying that peptides have become the go-to ingredient of the last two decades.
My own fertility journey began in 2020 with two pregnancy losses, and the realization I needed to see a reproductive specialist. Endless injections and a year and a half later, I had Alexandra with the help of IVF.
With all the constant advancements in our industry, estheticians have never been in a better position to achieve the best anti-aging results for our clients’ skin. There are endless choices of products and modalities available that promise to improve our bottom line, attract and retain new clientele, and gain a competitive edge over other skin care professionals in our area.
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.